January 21, 2026

[TORONTO, ON – January 21, 2026] — Cricket Canada is proud to announce a new partnership
with Mina® (“Mina”), a Maple Leaf Foods halal brand, as an official partner supporting the
growth of cricket across Canada. The partnership brings together one of Canada’s leading food
companies with one of the country’s fastest-growing sports, united by a shared commitment to
community, culture, and connection.
Cricket continues to experience rapid growth across Canada, driven by participation and fandom
in communities where the sport is deeply rooted. Mina – a Zabeeha by Hand halal chicken brand
known for bold flavour and products inspired by global tastes, will help Cricket Canada deepen
engagement through community-focused initiatives that celebrate cricket’s role in bringing
people together.
“Cricket is growing quickly across the country, and partnerships like this help us continue
building meaningful pathways for athletes while expanding the sport’s reach in communities
nationwide,” said Amjad Bajwa, President of Cricket Canada. “We’re excited to welcome Mina
and Maple Leaf Foods to the Cricket Canada family and look forward to creating memorable
experiences for fans and participants.”
As part of the partnership, – cricket fans will be given opportunities to connect with Mina during
key Cricket Canada moments through sampling opportunities, community events, in‑venue
activations, and year‑round social campaigns.
“Cricket is more than a sport; it’s a way communities connect. With Mina, a Zabeeha by Hand,
HMA-certified halal brand, we’re showing up where that connection is strongest,” said D’Arcy
Finley, Vie President, Brand and Marketing at Maple Leaf Foods. “We’re proud to stand with
Cricket Canada and create moments that bring families and fans together across the country. As
cricket’s momentum builds nationwide, Mina is honoured to be on the pitch with Cricket
Canada.” Learn more about Mina halal meat and protein