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Cricket Canada seeks well qualified applicants for two positions:

Cricket Canada is recruiting applicants for two positions, a manager for brand and marketing, and an Advisor; Policy and Special Projects.
Cricket Canada believes in equal opportunity in employment practices without discrimination on the grounds of race, religious beliefs, colour, gender, sexual orientation, physical disability, and mental disability, and ancestry, place of origin, age, marital status, and source of income or family status. Cricket Canada will endeavour to recruit the most competent individuals to fill all positions.

Details can be found below:-
Job purpose
The position has day-to-day responsibility for the running of marketing and specified commercial activity, in particular promoting our sport, major international matches, domestic fixtures, and other events. The role also includes the management of the Cricket Canada website and social media platform.

Duties and responsibilities
• Marketing of cricket towards our vision of being a mainstream sport in Canada through development of a marketing and branding plan
• Managing and implementing the promotional and marketing strategy for all international and domestic matches and other events staged under the auspices of Cricket Canada
• Marketing of match tickets, match day inventory and hospitality
• Working with key Cricket Canada stakeholders, including commercial and Government partners, to raise awareness of their association with cricket and to deliver value to our partners
• Grow online revenues through the relationship with new and existing partners including online advertising, merchandising and travel partners.
• Coordinate the production of all Cricket Canada publications
• Overall responsibility for managing ticketing arrangements for all major home matches and coordinating allocations for overseas events in which Canada participates
• Work closely with organizers when required on event planning and match management and with specified events when necessary
• Work closely with sponsors on activation
• Sponsor and donor relationship management
• Other commercial or marketing activity as appropriate or as directed by line manager and Board
• Write press releases as necessary in consultation with Media Manager
• Manage Marketing Budget

Website/Social Media Platform
• Responsible for managing Cricket Canada website and social media platform. This includes responsibility for management of content on website and social media output with responsibility for website contributor resources and relationships with website partners.
• Manage part time Web Editor and Social Media Contributors
• Manage Website Budget

• Be educated to degree or diploma level specialising in PR, marketing, media or journalism; and/or demonstrate three years relevant experience in marketing and/or PR/media/press office ideally in a sports related or leisure/recreational industry;
• Strong understanding of social marketing
• Sports marketing experience desirable
• Sales experience is desirable
• Experience in dealing with media organizations is desirable
• Experience dealing with advertising agencies is desirable
• Knowledge of cricket is desirable but not essential
• Demonstrated strong communication skills, both verbal and written
• Strong administrative skills
• Ability to work independently

Website management experience
• Persuading and influencing skills are necessary in presenting a positive image of Cricket Canada and marketing it externally
• Excellent written, verbal, communication, presentation and relationship building skills
• Must be highly organised with the ability to plan a range of projects and initiatives that must be delivered to tight deadlines
• Innovation and creativity in the development of strategies and programmes, and in managing relationships
• Demonstrable working knowledge of modern software packages
• Strong administrative skills; experience with database management

Working conditions
The position will be based in the Toronto area but may involve travel across Canada and internationally.

Cricket Canada is committed to establishing and maintaining competitive salaries, reflective of current market conditions. The salary for this position is negotiable, and will be based on the experience that the successful candidate brings to the position.

Contact Information:
Ingleton Liburd

Cricket Canada seeks to fill a new contractual senior position that will act as an advisor to the President and Board on public, corporate and government relations in support of Cricket Canada’s efforts to promote and develop cricket in Canada, and in particular to facilitate implementation of a major capital project (new cricket facility) planned for the near future.

The position will be for one year initially with the possibility of extension for a second year or longer.

The successful candidate should be based in Toronto.

Cricket Canada is committed to establishing and maintaining competitive salaries, reflective of current market conditions. The salary for this position is negotiable, and will be based on the experience that the successful candidate brings to the position.


The selected candidate will:

1. In close collaboration with the President and Board of Directors develop an implementation plan for major capital projects and their efficient delivery, in particular planning for and facilitation of a new cricket facility (Cricket Canada National Stadium) in the Greater Toronto area.
2. Monitor national issues and government policy relevant to Cricket Canada, particularly those relating directly to sport or economic policy relating to Cricket Canada projects; and advise the Board and President.
3. Develop and implement a lobbying and advocacy strategy
4. In collaboration with the Cricket Canada board of directors, support the preparation of advocacy materials, including policy briefs, position papers, communication messages, position statements and any other relevant material.
5. Support Cricket Canada and its agenda through creating, developing and maintaining good relations with the media in Canada.
6. Monitor social movements and related NGOs that are relevant to Cricket Canada and develop relationships as appropriate.
7. Assist in representing Cricket Canada to government at all levels.
8. Inform the President and Board of opportunities and possibilities that may support Cricket Canada’s plans and programmes.
9. Support the branding and marketing efforts of Cricket Canada through identifying high level funding opportunities, and through providing input into proposal development.


This position reports directly to the President and Board of Directors. The incumbent will work closely with other Cricket Canada volunteers and staff but will have no supervisory responsibilities


The following are ideal qualifications.


Masters degree in Business Development, Sustainable Development, International Relations, Communication or related fields; or Bachelor’s degree and equivalent experience


• Minimum of 15 years of experience in advocacy programs in the NGO sector, or Government sector at national and international level on issues related to sports, economic development or other related fields.
• Experience of managing international cricket events preferred.
• Experience in the planning and implementation of major projects through public-private partnerships
• Relevant experience in policy analysis, lobbying and media work.
• Experience in networking and partnership, and capacity in partnership management.
• Experience in working within not-for-profit volunteer directed organizations.


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